Vitamin B Serum with 5% Niacinamide

Hydrating daily serum
25ml / 0.84 fl oz
Rated 4.7 out of 5
Based on 126 reviews
£49.99
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This radiance serum works to rejuvenate the skin's barrier, enhance hydration, even skin tone, and improve texture. 

  • Powered by Niacinamide and Hyaluronic Acid 
  • New and improved formula with reduced stickiness and increased dewiness  
  • Natural Blue Gardenia Extract gives the formula a deep blue hue

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Helps With

Fine Lines & Wrinkles
Dryness & Dehydration
Oiliness & Shine
Pigmentation
Redness
Sensitive

Suited to

All skin types

Good to Know

  • pH of 5.2 - 5.6
  • Vegan
  • Cruelty-free
  • Made with locally sourced botanicals
  • Clean Formula
  • Safe for pregnant and breastfeeding mothers
  • Made with love in Australia
  • Formulated with natural pigments – colour variations may occur, this does not affect the product's efficacy.
  • Made from 30% PCR
  • FSC Cardboard Carton
  • 100% recyclable

Trial Results

In an 4 week trial with 17 participants​

See full clinical trial
Details
  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin's barrier function
  • Copper Peptide and Chia Seed work together to reduce moisture loss and promote collagen production
  • Firms and smooths
  • Hyaluronic Acid boosts hydration
  • Silky, lightweight texture glides onto skin
  • Absorbs quicky for an instant plumping effect
  • Reduces the appearance of uneven tone 
  • Helps to control sebum production
How to Use
How often: Daily
How much: 3-4 drops

Apply to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.

Ingredients
Niacinamide 5% 

Works to reinforce and enhance the skin’s barrier function – assisting to reduce the appearance of uneven skin tone, prevent trans-epidermal moisture loss, control sebum production and minimise the appearance of fine lines & wrinkles.

Panthanol 1% (Pro Vitamin B5) 

Soothes, softens, and moisturises the skin, improving barrier function whilst also containing antibacterial and anti-inflammatory properties. 

Copper Tripeptide 

Promotes collagen production for enhanced skin firmness, smoothness and a reduction in the appearance of fine lines and wrinkles. 

Chia Seed 

A powerful humectant, swelling and retaining moisture to prevent water loss. They have healing, anti-inflammatory, antioxidant and anti-irritant benefits as well as being pro-collagen synthesis. 

Hyaluronic Acid (New) 

A powerful humectant that attracts and holds on to water, making it the ultimate skin moisturiser. Helps to plump the skin’s surface whilst hydrating, keeping it moist and supple. 

Blue Gardenia Extract (New) 

A natural botanical giving the serum it's beautiful blue hue.

Formulated without 

Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Full Ingredients List

How to Use

Morning and evening, apply 3 - 4 drops to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.

Customer Reviews
average rating 4.7 out of 5
Based on 126 reviews
  • 5 Stars
    108 Reviews
  • 4 Stars
    10 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    3 Reviews
94% of reviewers would recommend this product to a friend
126 Reviews
Reviewed by Joseph Y.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

great serum

great for my skin

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Reviewed by Elena C.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Sensitive
Skin Concerns
  • Sensitivity
  • Blemishes & Breakouts
  • Fine Lines & Wrinkles
Rated 5 out of 5
Review posted

Use this daily!

I'm now onto my 3rd bottle of this serum and it's really helped keep my skin calm and acne at bay. It's a bright blue colour but once you apply to the skin it's not blue on your face. Gentle enough for daily use.

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Reviewed by Louisa D.
Verified Buyer
I recommend this product
Age Range
55 - 64
Skin Type
Combination
Skin Concerns
  • Fine Lines & Wrinkles
Rated 5 out of 5
Review posted

Vitamin B

This is the best serum for my skin.

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Reviewed by Bren
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Love this product

My skincare routine has to have to product because it’s hydrating and brightens my skin.

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Reviewed by Beth M.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Dry
Skin Concerns
  • Large Pores
  • Dryness
  • Sensitivity
  • Uneven Texture
  • Pigmentation
Rated 5 out of 5
Review posted

liquid gold

this stuff is insanely good! i got given a mini serum pack for my birthday and this was in it and the difference it made to my skin was crazy! so i decided to bite the bullet and purchase the bigger size and i’m so glad i did! the amount of compliments i get that my skin looks so clear, clean and dewy 😊 i love it, now it’s apart of my daily skin care regime. Just fyi i have dry skin and visible pores and a few dark circles around my eyes ! if your on the fence about this product GET IT! you won’t be disappointed

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