Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide
Vitamin B Serum with 5% Niacinamide

Vitamin B Serum with 5% Niacinamide

Hydrating daily serum
25ml / 0.84 fl oz
Rated 4.7 out of 5
Based on 85 reviews
£44.95

This radiance serum works to rejuvenate the skin's barrier, enhance hydration, even skin tone, and improve texture. 

  • Powered by Niacinamide and Hyaluronic Acid 
  • New and improved formula with reduced stickiness and increased dewiness  

  • Natural Blue Gardenia Extract gives the formula a deep blue hue

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Helps With

Fine Lines & Wrinkles
Dryness & Dehydration
Oiliness & Shine
Pigmentation
Redness
Sensitive

Suited to

All skin types

Good to Know

  • pH of 5.2 - 5.6
  • Vegan
  • Cruelty-free
  • Made with locally sourced botanicals
  • Clean Formula
  • Safe for pregnant and breastfeeding mothers
  • Made with love in Australia
  • Formulated with natural pigments – colour variations may occur, this does not affect the product's efficacy.
  • Made from 30% PCR
  • FSC Cardboard Carton
  • 100% recyclable

Trial Results

In an 4 week trial with 17 participants​

See full clinical trial
Details
  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin's barrier function
  • Copper Peptide and Chia Seed work together to reduce moisture loss and promote collagen production
  • Firms and smooths
  • Hyaluronic Acid boosts hydration
  • Silky, lightweight texture glides onto skin
  • Absorbs quicky for an instant plumping effect
  • Reduces the appearance of uneven tone 
  • Helps to control sebum production
How to Use
How often: Daily
How much: 3-4 drops

Apply to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.

Ingredients
Niacinamide 5% 

Works to reinforce and enhance the skin’s barrier function – assisting to reduce the appearance of uneven skin tone, prevent trans-epidermal moisture loss, control sebum production and minimise the appearance of fine lines & wrinkles.

Panthanol 1% (Pro Vitamin B5) 

Soothes, softens, and moisturises the skin, improving barrier function whilst also containing antibacterial and anti-inflammatory properties. 

Copper Tripeptide 

Promotes collagen production for enhanced skin firmness, smoothness and a reduction in the appearance of fine lines and wrinkles. 

Chia Seed 

A powerful humectant, swelling and retaining moisture to prevent water loss. They have healing, anti-inflammatory, antioxidant and anti-irritant benefits as well as being pro-collagen synthesis. 

Hyaluronic Acid (New) 

A powerful humectant that attracts and holds on to water, making it the ultimate skin moisturiser. Helps to plump the skin’s surface whilst hydrating, keeping it moist and supple. 

Blue Gardenia Extract (New) 

A natural botanical giving the serum it's beautiful blue hue.

Formulated without 

Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Full Ingredients List

How to Use

Morning and evening, apply 3 - 4 drops to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.

Customer Reviews
Write a Review
average rating 4.7 out of 5
Based on 85 reviews
  • 5 Stars
    74 Reviews
  • 4 Stars
    5 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    2 Reviews
  • 1 Star
    3 Reviews
93% of reviewers would recommend this product to a friend
85 Reviews
Reviewed by Bridgette F.
Verified Buyer
Vitamin B Serum with 5% Niacinamide
Reviewing
Vitamin B Serum with 5% Niacinamide
I recommend this product
Age Range
25 - 34
Skin Type
Sensitive
Skin Concerns
  • Blocked Pores
  • Blemishes & Breakouts
  • Redness & Inflammation
  • Dryness
  • Sensitivity
Rated 5 out of 5
Review posted

AMAZING!

I can’t live without this serum, I’ve tried to use cheaper niacinamide serums from other brands but I always go back to this one because it just gives my skin such a beautiful glow and it drastically improved the acne on my chin.

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Reviewed by Lauren B.
Verified Buyer
Vitamin B Serum with 5% Niacinamide
Reviewing
Vitamin B Serum with 5% Niacinamide
I recommend this product
Age Range
25 - 34
Skin Type
Sensitive
Skin Concerns
  • Redness & Inflammation
  • Blemishes & Breakouts
Rated 4 out of 5
Review posted

Glow getter

I will say that I feel like the formula changed in the last year or so; I still love it but the last formula was a 5/5 for me. I still get an amazing glow but I do get a little more redness in my cheeks (sensitive, reactive skin over here). But overall I love this product, I've never found a serum product that I've used continually for 3 years until now. All of Alpha H's products (that I've tried) have been an outstanding deal; powerful products at an affordable price.

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Reviewed by Monique T.
Verified Buyer
Vitamin B Serum with 5% Niacinamide
Reviewing
Vitamin B Serum with 5% Niacinamide
I recommend this product
Age Range
45 - 54
Skin Type
Combination
Skin Concerns
  • Fine Lines & Wrinkles
  • Dryness
  • Pigmentation
Rated 5 out of 5
Review posted

Wonder Product!

I use this every morning under my moisturiser. Only been using a short while but skin is smoother and clearer. Love it!

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Reviewed by Lesley S.
Verified Buyer
Vitamin B Serum with 5% Niacinamide
Reviewing
Vitamin B Serum with 5% Niacinamide
I recommend this product
Rated 5 out of 5
Review posted

Prefer at Night

I like this serum but find it a bit tacky for daytime so use it on alternative nights to retinol.

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Reviewed by Nina W.
Verified Buyer
Vitamin B Serum with 5% Niacinamide
Reviewing
Vitamin B Serum with 5% Niacinamide
I recommend this product
Age Range
35 - 44
Skin Type
Oily
Skin Concerns
  • Large Pores
  • Blemishes & Breakouts
  • Oiliness
Rated 5 out of 5
Review posted

Holy grail!

Love using this gorgeous serum each morning. Has reduced not only my standard breakouts, but those pesky hormonal ones too.

Just wish it came in a larger size!

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