The Liquid Gold Difference

A cosmetic chemist on the science behind Liquid Gold's superior formula and clinical results.

Real People, Real Results

From an 8-Week Independent Clinical Trial

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Saw an improvement in skin elasticity

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Saw an improvement in skin tone and luminosity

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Saw an improvement in skin texture

The Treatment That Has Everyone Talking

Pro Tips

New to Liquid Gold? Start slowly, gradually building up to 3 night per week on alternate evenings as your skin gets use to the active ingredients.

Liquid Gold is a 1-step routine. We recommend you don't apply a moisturiser or other treatments after Liquid Gold as they may reduce its efficacy. Liquid Gold is clinically proven to increase skin hydration levels by 30% on its own*.

*After 8 hours of application. Independent clinical trial of 30 women. 2022.

Liquid Gold can exfoliate more than the skin on your face! We’ve found 16 ways you can use this multi-tasking product all over your body. Find out how here.

Frequently Asked Questions

The Journal

4.9
Rated 4.9 out of 5 stars
Based on 1,199 reviews
98%would recommend these products
Total 5 star reviews: 1.1k Total 4 star reviews: 60 Total 3 star reviews: 9 Total 2 star reviews: 5 Total 1 star reviews: 10
Reviews Summary
Customers say this product creates a noticeable tingle when applied. Many reviews mention waking up to smoother, brighter-looking skin after overnight use. Common feedback includes improved skin texture and appearance. While some find it too strong for daily use, most users apply it 2-3 times per week. Several note initial hesitation due to skin sensitivity but report positive experiences when starting gradually. A few mention it can feel drying without moisturizer. Long-term users particularly praise the consistent results, with many having used it for years.
1,199 reviews
  • Tegan m.
    Verified Buyer
    Reviewing
    Liquid Gold
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Redness & Inflammation, Sensitivity
    Rated 5 out of 5 stars
    Yesterday
    Liquid gold

    Very nice feeling on the face.

  • blessy c.
    Verified Buyer
    Reviewing
    Liquid Gold
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Uneven Texture, Fine Lines & Wrinkles, Sensitivity, Dryness, Pigmentation
    Body/Scalp/Hair Concerns Scalp Flakiness, Scalp Itchiness
    Rated 5 out of 5 stars
    6 days ago
    Gold for skin

    It smoothens my skin and make it look flawless. It eventually reduces the dark spot and pigmentation

  • Vanessa
    Verified Buyer
    Reviewing
    Liquid Gold
    I recommend this product
    Age Range 25 - 34
    Skin Type Dry
    Skin Concerns Pigmentation, Fine Lines & Wrinkles, Uneven Texture, Dryness, Blemishes & Breakouts
    Body/Scalp/Hair Concerns Keratosis Pilaris, Uneven Texture, Dryness & Dehydration, Hyperpigmentation or uneven skin tone, Scalp Itchiness
    Rated 5 out of 5 stars
    2 weeks ago
    Can’t get better

    This is the OG, and despite trying many different brands/formultions/price range products of the same nature,, Alpha H Liquid Gold is the most effective, consistent and reliable product every single time!

    Don’t change

  • Anne P.
    Verified Buyer
    Reviewing
    Liquid Gold
    I recommend this product
    Age Range 45 - 54
    Skin Concerns Oiliness
    Skin Type Combination
    Body/Scalp/Hair Concerns Redness & Inflammation, Fine Lines & Wrinkles
    Rated 5 out of 5 stars
    2 weeks ago
    Fabulous product

    I have been using Liquid Gold for years and am always amazed by how soft it leaves my skin. It makes my skincare and makeup routine so simple and quick. I haven't used foundation in years

  • Meg M.
    Verified Buyer
    Reviewing
    Liquid Gold
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Liquid Gold

    Amazing product. My skin looks brighter and feels smoother in just one week.