The Liquid Gold Difference
A cosmetic chemist on the science behind Liquid Gold's superior formula and clinical results.
One-Step Exfoliating Treatment
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THE cult exfoliating treatment that’s been an Alpha-H best seller for over 25 years. Liquid Gold is the closest you can get to a clinical skin treatment, at home. Designed with a unique low-pH delivery system, it’s clinically proven to increase luminosity, improve elasticity and even tone and texture.
Liquid Gold's difference is its low-pH formula of 2.8-3.0. But why does the pH matter?
You might be used to looking at the concentration (%) of Glycolic Acid in a product, but that’s only part of the story. Glycolic Acid needs to be in its most active form to penetrate the skin’s oily outer surface (the stratum corneum).
The lower the pH, the more active the Glycolic Acid and the more effectively it can penetrate the skin.
Liquid Gold's low-pH delivery system is why you may feel a slight tingle on application.
Feel it working in 3 seconds. Notice skin glow in 3 nights. See visible results in just 3 weeks.
For best results, start slowly and build up to using Liquid Gold 3 times a week on alternate evenings.
After cleansing, saturate a cotton pad and sweep over face, neck and décolletage, avoiding the eyes and delicate areas. Alternatively, dispense product into palms and press directly over the skin.
Leave Liquid Gold to work on its own - layering with other products will buffer the efficacy of the treatment. Follow with a face oil once skin is touch dry if preferred.
We’ve worked hard to ensure our new Liquid Gold packaging looks beautiful on your shelf, while being kind to the planet. The bottle is made from 100% Post-Consumer Recycled (PCR) material*, helping to divert existing plastic packaging from landfill. The bottle, lid and carton are all fully recyclable.
To give your products the best chance of making it through the recycling system, please follow the below recycling directions:
1. Upon unboxing, flatten the cardboard packaging to place in the recycling bin.
2. Once the product is empty, screw lid onto bottle (small components can fall through the recycling process) and place bottle in recycling bin.
*Despite our best efforts, we were not able to produce the product lid from PCR plastic. The lid is still fully recyclable.
A cosmetic chemist on the science behind Liquid Gold's superior formula and clinical results.
New to Liquid Gold? Start slowly, gradually building up to 3 night per week on alternate evenings as your skin gets use to the active ingredients.
Liquid Gold is a 1-step routine. We recommend you don't apply a moisturiser or other treatments after Liquid Gold as they may reduce its efficacy. Liquid Gold is clinically proven to increase skin hydration levels by 30% on its own*.
*After 8 hours of application. Independent clinical trial of 30 women. 2022.
Liquid Gold can exfoliate more than the skin on your face! We’ve found 16 ways you can use this multi-tasking product all over your body. Find out how here.
We are proud members of 1% for the planet with 1% of every Liquid Gold bottle sold donated to Women in Ocean Science.
Our new Liquid Gold bottle is made from 100% post-consumer recycled (PCR) plastic, removing excess plastic waste from our environment. We have a deep appreciation for the beauty of our environment and are working hard to protect it. Find out more here.
You’re not imagining it! The Liquid Gold you know and love has had a packaging upgrade. It’s exactly the same formula, the same 100ml volume and gives the same results, with a new and improved design.
The new bottle (excluding the lid) is made from 100% recycled plastic and features a 100% leak-proof lid to make it safe for travel.
Liquid Gold works best when you don’t layer anything over the top (it's literally a one-step routine!). This is because of the low-pH delivery system and moisture-binding ingredients like Silk Proteins and Glycerin.
If you prefer, you can apply a face oil or moisturiser over Liquid Gold once skin is touch dry.
For best results we advise applying Liquid Gold to freshly cleansed skin three alternate evenings a week and leaving to work on the skin unadulterated overnight, to avoid reducing the products potent exfoliating capacity by following with other products.
Liquid Gold may be cycled into your routine in conjunction with other exfoliating acids. Frequency of use and the types of additional exfoliants will depend on individual skin type and tolerance. If you are unsure what the best regime for you is, please reach out to us at hello@alpha-h.com and one of our team will be happy to assist you.
Yes! Depending on many factors including skin type and how accustomed your skin is to active ingredients, some skins may feel a tingle upon application. This is normal and should subside after a few moments. It is also normal for some skins not to feel anything at all, this does not mean the product isn't working, each skin is individual.
If you are new to chemical exfoliants or your skin is a little on the sensitive side we would suggest starting slowly with Liquid Gold. Dampening your cotton pad before application can also help to dilute the exfoliating process slightly until your skin becomes accustomed to the product.
Alternatively, we would recommend starting with an exfoliator specifically formulated with sensitive skin in mind such as Generation Glow.
Liquid Gold is pregnancy and breastfeeding safe.
If you are using an over the counter cosmetic grade Retinol you can continue to use this when you introduce Liquid Gold. As both Glycolic Acid and Retinol encourage skin turnover we recommend cycling these active ingredients with less active, non exfoliating products in your routine. One evening Liquid Gold followed by an application of Retinol (Vitamin A) the next then 1-2 evenings off where you apply a non active moisturiser or face oil works perfectly.
Please note: if you are using a doctor prescribed prescription Retinoid however, we do not recommend teaming this with other exfoliants including Liquid Gold.