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#1 global bestseller

"This is literally Liquid Gold, for your skin!"

The cult exfoliating treatment that’s been an Alpha-H best seller for over 25 years.
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Tried, tested and vetted

Meet Our Best Sellers

The award-winning products everyone can't get enough of right now.
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body & scalp

Your Body Deserves Better

A new era of high-performing body care is here.
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FREE Balancing Cleanser 30ml on orders +£45*

Award-winning skincare that delivers clinical results, at home.

Skin Essentials

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Bestseller
Quick Buy
Liquid Gold

One-Step Exfoliating Treatment

£11.99 – £43.99
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Bestseller
Retinol Reboot Exfoliating Body Treatment

Firming Body Treatment

£31.99
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NEW LOOK
In Good Hands Renewing Hand Treatment

Overnight Exfoliating Hand Cream

£20.99
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Bestseller
Liquid Gold + Vitamin C

Brightening Exfoliating Treatment

£50.99
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Bestseller
Daily Dose Multivitamin Body Serum

Brightening Body Serum

£27.99
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Bestseller
Quick Buy
Melting Moment Cleansing Balm

Balm to Oil Cleanser

£11.99 – £39.99
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NEW
Illuminating Enzyme Polish

Multi-Use Exfoliating Powder

£36.99
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Quick Buy
Vitamin C Serum with 10% Ethyl Ascorbic Acid

Brightening Serum

£22.99 – £49.99
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EXPERT ADVICE

Build My Routine

A quick and easy quiz for a personalised skincare routine in under 60 seconds.

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liquid gold + Vitamin c

One Step, Even Brighter Results

Our global #1 best seller, now supercharged for even brighter results​.

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Naturally Fresh, Glowing Skin Awaits

Glowing Skin, Glowing Reviews

The Journal

What Are Peptides and Should You Be Using Them?
Ask alpha Skin science

What Are Peptides and Should You Be Using Them?

Have you heard about this underrated ingredient with age-defying benefits?
The 3 Types of Exfoliation (& Which One's Right For You)
All Skin science

The 3 Types of Exfoliation (& Which One's Right For You)

There are so many exfoliation benefits for the skin, but using the wrong type for your skin can do more harm than good.
16 Expert-Approved Ways to Use Liquid Gold All Over for *Even* Better Value
All How-to

16 Expert-Approved Ways to Use Liquid Gold All Over for *Even* Better Value

From your face to your feet (yes, really!), get the most out of our iconic multi-use chemical exfoliant with these expert tips.
4 ingredients for signs of ageing & how to use them in a routine.
All Skin science

4 ingredients for signs of ageing & how to use them in a routine.

Including the #1 most important age-defying product money can buy.

Australian Made

Conscious Beauty

Science Backed

Female Founded