Vitamin B Serum with Niacinamide

Protective daily serum
25ml / 0.84 fl oz
Rated 4.9 out of 5
Based on 24 reviews
£44.95

Hydrate, protect and revive your skin with this genius blend of B vitamins. Fortified with Niacinamide, Hyaluronic Acid, Panthenol and Copper Tripeptide, these powerful actives hydrate and shield the skin from damaging environmental aggressors, thereby reducing the appearance of premature ageing.

Take our Vitamins Quiz and receive the perfect AM/PM match for your skin needs. 

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Helps With

Fine Lines & Wrinkles
Dryness & Dehydration
Oiliness & Shine
Pigmentation
Redness
Sensitive

Suited to

All skin types

Good to Know

  • pH of 5.2 - 5.6
  • Vegan
  • Cruelty-free
  • Clean Formula
  • AHA Free
  • Safe for pregnant and breastfeeding mothers
  • Made with locally sourced botanicals
  • Made with love in Australia

In a Clinical Trial...

Wrinkle depth was reduced by almost 31% after 8 weeks

See full clinical trial
Details
  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin's barrier function
  • Copper Peptides promote collagen production to firm and smooth the skin
  • Hyaluronic Acid boosts hydration
  • Chia Seed Extract helps to prevent water loss
Ingredients

Aqua (Water), Glycerin, Niacinamide, Methyl Gluceth-20, Salvia Hispanica Seed Extract, Sodium Pca, Panthenol, Phenoxyethanol, Ferulic Acid, Hyaluronic Acid, Polyacrylate Crosspolymer-6, Wheat Amino Acids, Caprylyl Glycol, Sodium Hyaluronate, Disodium Edta, Citric Acid, Lactobacillus Ferment, Copper Tripeptide-1, Hydroxyproline, Ci 42090 (Blue 1) (Fdc Blue #1-Aluminum Lake).


Formulated without Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Key Ingredients 

5% Niacinamide

5% Niacinamide

Works to help reinforce and enhance the skin’s barrier function. Can assist to reduce the appearance of uneven skin tone, fine lines and wrinkles and prevent trans-epidermal moisture loss.
1% Panthanol

1% Panthanol

Known to soothe, soften, and moisturise the skin, Panthenol (also known as Vitamin B-5) improves barrier function and helps to reduce the appearance of fine lines and wrinkles. It also has antibacterial and anti-inflammatory properties.
Copper Peptide

Copper Peptide

Peptide technology acts as a carrier to bring the copper trace element to the skin cells, promoting collagen which may then assist in skin firmness, smoothness and a reduction in the appearance of fine lines and wrinkles. 
Chia Seed

Chia Seed

A powerful humectant known to assist with wound healing, Chia Seed has anti-inflammatory, antioxidant and anti-irritant benefits as well as being pro-collagen synthesis.

How to Use

Press 2 or 3 drops each morning to a cleansed face, neck and décolletage.

Follow Vitamin B with your preferred Alpha-H daily moisturiser for maximum glow factor.

I have severely dehydrated skin that tends to flake. Using this morning and evening for a month, and my skin has transformed!
- Bamford
Customer Reviews
average rating 4.9 out of 5
Based on 24 reviews
  • 5 Stars
    23 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
96% of reviewers would recommend this product to a friend
24 Reviews
Reviewed by Anja S.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Combination
Skin Concerns
  • Large Pores
  • Blemishes & Breakouts
  • Uneven Texture
  • Pigmentation
Rated 5 out of 5
Review posted

Silky smooth

Have been using Alpha-H serums for a couple of months now and am noticing a visible positive improvement in my skin pigment!

I'm also loving how silky smooth my face now feels.

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Reviewed by Angela M.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Worth every pennie

was very sceptical of buying this product but I'm got to admit impressed defiantly made a difference to my skin, very nice texture but can leave skin feeling a little tacky afterwards but putting a moisturizer on top makes a difference.

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Reviewed by Stephen L.
Verified Buyer
I recommend this product
Age Range
65+
Skin Type
Normal
Skin Concerns
  • Sensitivity
  • Fine Lines & Wrinkles
Rated 5 out of 5
Review posted

Vitamin B Serum

hydrates and protects skin barrier.. excellent concentration of Niacinmide

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Reviewed by Liz
Verified Reviewer
I recommend this product
Age Range
25 - 34
Skin Type
Sensitive
Skin Concerns
  • Fine Lines & Wrinkles
  • Sensitivity
  • Redness & Inflammation
Rated 5 out of 5
Review posted

My superhero

I took stay-at-home as a chance to beef up my skincare routine. The Vitamin B serum has been my favorite product, so much so I’ve bought another bottle in case I run out. I use it every morning and my face feels plump and fresh all day, no oiliness whatsoever. I honestly didn’t realize the beginning show of wrinkles before I saw how much more youthful this serum made me look & feel.

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Reviewed by Rhoda C.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Fabulous product

First time serum user and my skin have significantly changed! I have been looking for a proper skin care routine for a couple of years now and I was always apprehensive in using serums but this one is now a must have in my morning routine.

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