Vitamin B Serum with Niacinamide

Protective daily serum
25ml / 0.84 fl oz
Rated 4.9 out of 5
Based on 34 reviews
£44.95

Hydrate, protect and revive your skin with this genius blend of B vitamins. Fortified with Niacinamide, Hyaluronic Acid, Panthenol and Copper Tripeptide, these powerful actives hydrate and shield the skin from damaging environmental aggressors, thereby reducing the appearance of premature ageing.

Take our Vitamins Quiz and receive the perfect AM/PM match for your skin needs. 

£44.95
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Helps With

Fine Lines & Wrinkles
Dryness & Dehydration
Oiliness & Shine
Pigmentation
Redness
Sensitive

Suited to

All skin types

Good to Know

  • pH of 5.2 - 5.6
  • Vegan
  • Cruelty-free
  • Clean Formula
  • AHA Free
  • Safe for pregnant and breastfeeding mothers
  • Made with locally sourced botanicals
  • Made with love in Australia

In a Clinical Trial...

Wrinkle depth was reduced by almost 31% after 8 weeks

See full clinical trial
Details
  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin's barrier function
  • Copper Peptides promote collagen production to firm and smooth the skin
  • Hyaluronic Acid boosts hydration
  • Chia Seed Extract helps to prevent water loss
Ingredients

Aqua (Water), Glycerin, Niacinamide, Methyl Gluceth-20, Salvia Hispanica Seed Extract, Sodium Pca, Panthenol, Phenoxyethanol, Ferulic Acid, Hyaluronic Acid, Polyacrylate Crosspolymer-6, Wheat Amino Acids, Caprylyl Glycol, Sodium Hyaluronate, Disodium Edta, Citric Acid, Lactobacillus Ferment, Copper Tripeptide-1, Hydroxyproline, Ci 42090 (Blue 1) (Fdc Blue #1-Aluminum Lake).


Formulated without Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Key Ingredients 

5% Niacinamide

5% Niacinamide

Works to help reinforce and enhance the skin’s barrier function. Can assist to reduce the appearance of uneven skin tone, fine lines and wrinkles and prevent trans-epidermal moisture loss.
1% Panthanol

1% Panthanol

Known to soothe, soften, and moisturise the skin, Panthenol (also known as Vitamin B-5) improves barrier function and helps to reduce the appearance of fine lines and wrinkles. It also has antibacterial and anti-inflammatory properties.
Copper Peptide

Copper Peptide

Peptide technology acts as a carrier to bring the copper trace element to the skin cells, promoting collagen which may then assist in skin firmness, smoothness and a reduction in the appearance of fine lines and wrinkles. 
Chia Seed

Chia Seed

A powerful humectant known to assist with wound healing, Chia Seed has anti-inflammatory, antioxidant and anti-irritant benefits as well as being pro-collagen synthesis.

How to Use

Press 2 or 3 drops each morning to a cleansed face, neck and décolletage.

Follow Vitamin B with your preferred Alpha-H daily moisturiser for maximum glow factor.

I have severely dehydrated skin that tends to flake. Using this morning and evening for a month, and my skin has transformed!
- Bamford
Customer Reviews
average rating 4.9 out of 5
Based on 34 reviews
  • 5 Stars
    32 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
97% of reviewers would recommend this product to a friend
34 Reviews
Reviewed by Samantha G.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Skin Concerns
  • Fine Lines & Wrinkles
  • Blemishes & Breakouts
  • Dryness
  • Sensitivity
Rated 5 out of 5
Review posted

Beautiful serum!

This is a gorgeous serum and after using for a week and integrating with other Alpha H products I’m already noticing a difference.

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Reviewed by Angela K.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Normal
Skin Concerns
  • Redness & Inflammation
  • Pigmentation
  • Dryness
Rated 5 out of 5
Review posted

Hydration essential

I love this product! I have been using it for over a year and the difference it has brought about is noticeable. My skin is plumper and youthful looking.

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Reviewed by Sam C.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Skin Concerns
  • Blocked Pores
  • Dryness
  • Uneven Texture
  • Pigmentation
  • Large Pores
Rated 5 out of 5
Review posted

Smooth

My skin loves the product.

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Reviewed by Katie W.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Lovely serum, don’t need a lot

A lovely serum. Skin feels so soft. Don’t need to use a lot either which is great.

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Reviewed by Rebecca K.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Skin Concerns
  • Blemishes & Breakouts
  • Redness & Inflammation
  • Dryness
  • Fine Lines & Wrinkles
Rated 5 out of 5
Review posted

Never go without

This is amazing, the feel, the smell, the way it sinks in. I ran out and went a few weeks without it and oh boy did i notice! Hormonal breakouts are gone, irritated redness gone. I will never go without this again

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