What does it mean to Advocate for your skin? An “advocate” is defined as someone who defends another’s cause. Or who comes to the aid or support of something. A lawyer is an advocate for his client. Social workers advocate for people who need additional support. Parents advocate for their children.

As it turns out, skin needs an advocate to support its health, beauty and vitality as well.

Here’s why your skin needs an Advocate: every day we face a barrage of environmental and emotional stresses. UV rays. Pollution. Smog. Busy lifestyles that have us constantly juggling work, family, friends. Even the blue light from our devices pose a threat to our skin. And if you are a city dweller – you may be even more vulnerable than your suburban counterparts to these everyday stresses.

For those who are following Alpha-H’s 3-Step skincare approach, good for you. You are already taking proactive steps to build long-term skin resilience – a critical step to preserving its healthy appearance. If so, you are Activating with a pH balanced cleanser and Accelerating with potent exfoliating acids. Advocating for your skin is the final step in your commitment to your best skin. It’s the ultimate protection against the environmental stresses we mentioned. And a surefire way to avert potential issues like breakouts, fine lines and wrinkles, excessive dryness and uneven skin tone.

Here’s our indispensable guide to Advocating for your skin:

Nourish and Hydrate.

Build your skin’s protective barrier to improve skin health by establishing a rich moisture reservoir within the skin and defending it against dehydrating transepidermal water loss, pollution, harmful bacteria, and other assailants. Skin will thank you with a smoother, plumper and firmer look and feel.

Shield skin with SPF.

Protecting skin against harmful UVA /UVB rays is your best defence against premature aging. Exposure to the elements – in particular UV light – causes the degradation of the skin’s support network. Proteins such as Collagen, Elastin and Keratin become depleted. Skin loses its ability to retain moisture, appears dull and lifeless and with the loss of these underlying structural proteins, begins to sag and form lines and wrinkles. Nobody wants that.

Studies also show that in addition to contributing to breakouts and increasing the occurrence of hyperpigmentation, pollution may cause worsen the effects of UV and increase the risk of skin damage. Our broad-spectrum sun protectors go the extra mile to fight against skin damaging free radicals and pollution. They have the added benefits of antioxidant rich and nourishing ingredients like Vitamin E and Mango Seed Butter. Be sure to reapply as needed throughout the day.

Fortify, Brighten and Strengthen.

To better support skin’s immune system, we recommend treating it to topical, antioxidant-rich vitamins. Vitamins A, B, C and E are especially important in maintaining and protecting skin’s acid mantle, the final barrier between skin and the outside world. A weak or damaged barrier may eventually lead to more serious skin concerns as skin’s defences are compromised. Topical Vitamins also help to counteract oxidative stress in the skin, a major cause of premature ageing. Each of our Vitamin products have unique benefits and are enriched with natural botanicals. Whether you want to address uneven skin tone, combat dullness or calm redness – our Vitamin-enriched serums will work wonders.

Advocating for your skin is essential to any skincare routine. An ounce of prevention is far easier to manage that a pound of intervention.

For more information on our 3-Step Approach, see here.